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Jobvite, the leading recruitment platform for the social web, surveyed over 1600 human resources professionals on the influence of social recruiting. The survey revealed 9 out of 10 companies using social media as a recruiting strategy. It’s no surprise social media is becoming one of the most influential forms of acquiring employment in today’s growing technological society. Drop the newspaper, and get your career search into action with the use of social media sites!
Stats From Jobvite’s 2013 survey on Social Recruiting:
Tips to Keep in Mind When Creating a Social Media Professional Profile:
1. Define your job of interest: Determining occupational preferences allows for a more narrowed search, targeting a niche of employers and job positions. Having a clear professional outlook assists in determining which social media site(s) to focus on. Various social media sites can be used simultaneously when searching for employment, yet each site has it’s own culture and job prevalence. For example, LinkedIn is more often used by employers targeting professionals such as those in fields of management, marketing, healthcare, business, and others. On the other hand, Facebook is more casual and open to a wide audience, attracting all types of job seekers. Temporary hires, part-timers, seasonal jobs, and other like positions are often promoted on Facebook.
Another useful social site for career opportunities is, Twitter. This site offers a great advantage as “tweets” or notifications are automatically displayed on member accounts. Members can track other Twitter followers to receive automatic tweets and notifications. This provides job seekers the advantage of instantaneous notifications when companies and other employers post job-related tweets. Google+ is a social media site available to Google users. This site focuses on more specific social circles, involving Google members and close friends and family. Google+ is not as prevalent for job searches as other social sites, yet it offers a referral-based approach through member recommendations and posts, which can be of great value when seeking employment.
2. Create a catchy headline: First impressions count. With just a few words, the headline should inform the reader of your skills and career ambitions. Document work experience in a concise manner, focusing on proficiencies without inundating the reader with needless details. Be precise in your objective and career goals as an individual and future employee for the company you are looking to join.
3. The power of keywords: Employers can select candidates by using specific keywords in search options. The idea is to filter out individuals who do not match the job description or fit the role, which the company is seeking to fill. Keywords in social profiles are crucial. Two individuals can have like qualifications, yet one candidate with a keyword-friendly profile may have better chances of landing the job. For example, John includes his experience as a sales manager and awards in his profile. Jack on the other hand, includes work history, certifications, and also notes personal character traits like friendliness and hardworking. If the keywords “friendly” and “hardworking” are part of the employers search, Jack’s profile will take precedence over John’s.
4. Highlight your skills & interests: Think of your profile as a business catalogue. The goal is to “sell” your skills and services to employers who are browsing through numerous potential candidates. Focus on your skills, strengths, and future career goals. This provides the employer with information on your work history, expertize, and career ambitions.
5. Establish character & tone: When developing social media profiles, keep in mind how the audience can perceive your message and tone. The tone is influenced by word choices, sentence structure, colors, images, and the general appearance of your profile. In a short, keep a professional impression, avoiding unsuitable images or obscured language. Be intentional in selecting words that best describe your abilities, expertize, and personality traits, which can serve as assets in a potential career opportunity.
6. Crosslink other social media sites: Before crosslinking social media sites be sure the material is fitting for view of potential employers. For example, in your LinkedIn account you add web links to other websites such as a personal blogs, company websites, and other social media accounts. This provides employers with an overview of the individual’s personality traits, creative ideas, work-potential, and professional ambitions.
7. Display your skills: Use your social profile to it’s potential. Include portfolios, presentations, related videos, web links, images, audios, references, and other sources that demonstrate your skills and abilities. This is particular important for professionals involved in media, design, music, marketing, photography, and fine arts.
8. Study other profiles: Examine profiles of other job seekers for ideas and inspiration. Someone can list key points, which can be of great value to your own profile. Also, keep note of areas were others might have lacked in, reviewing your own account for similar discrepancies.
9. Critique your work: Review your profile, and have others share their input and ideas. The objective is to welcome both positive and negative criticism, with the idea of making a first impression that captures your intended audience. Jot down areas of strength and weakness, and edit your profile accordingly. Elaborate on areas of expertize, and transform weaker areas in work history with a positive outlook.
10. Stay connected: Be active in your social media account(s). Many options are available to stay connected such as downloadable applications on mobile devices & electronics, and email notifications from social media sites. It would be unfortunate to miss on a job opportunity due to lack of communication or responsiveness. Therefore, it’s key to stay active and connected with social media accounts.
My name is Yeneilyn Haim. I’m a writer and marketer for Thoemke Enterprises. My love for journalism originated early in life when I was offered an editorial role in the sports section of my high school's newspaper. As a Registered Nurse educator, I also find myself researching, teaching, and writing. I unify my skills to provide readers purposeful information on career advice, management skills, employment tips, and trending news. I hope you find value in these articles, and I'm looking forward to hearing your feedback!
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